A zero sugar version of the original flavour of Monster Energy is set to launch in a can that pays homage to the ‘iconic’ drink.
Coca-Cola Europacific Partners (CCEP), which produces the energy drink, said that the can design features the same look and feel as the original sugared drink, which first launched in 2002 and continues to prove popular today.
The move comes as CCEP looks to capitalise on the demand for traditional energy drinks, which command a 55% share of the energy drinks category, alongside the ‘growing popularity’ of zero sugar options.
Pippa Collins, associate director commercial development at CCEP GB, said, “Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago. With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the no.1 zero sugar energy range in GB we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.
“Monster Zero Sugar has already proven to be incredibly popular in the US, so we’re confident its arrival in GB will bring excitement to the energy fixture and help retailers drive further sales.”
