London Packaging Week exhibitors aim to deliver ‘something truly special’

ORGANISERS of London Packaging Week have confirmed that the two-day exhibition – which kicks off next week – looks set to be its most successful yet.

The ExCeL will open its doors to thousands of brands, with organisers Easyfairs revealing that ‘every square foot’ of the venue will be used to accommodate a capacity of 170 exhibitors.

“With just under a week to go, there is still time to secure your place at this leading event,” said marketing manager Naomi Stewart. “From the quality of the exhibitors through to the droves of people heading to the ExCeL, this year’s event genuinely has all the hallmarks of something special.”

Easyfairs has already confirmed London Packaging Week will be one of its most sustainable exhibitions, with a range of sustainability initiatives in place including monitoring and optimising lighting and HVAC levels, striving for a recycling rate of over 50%, and operating a zero waste-to-landfill policy in the stands and organiser spaces.

The thousands of anticipated visitors will be treated to a glimpse of the future of packaging innovation. The first-ever Packaging Startup Awards winners across six categories – alternative materials, connected packaging, increased functionality, online, refill & reuse, and waste reduction – will be announced during the event.

This year’s free-to-attend talks are also tipped to be bigger than ever.

Mulberry founder Roger Saul and entrepreneurs Marisa Poster and Teddie Levenfiche, who created Europe’s first matcha green tea-powered energy drink, will take centre stage on Day 1, while wellbeing expert Liz Earle, Jamie Laing and Ed Williams, Nestle, WRAP and Plastic Bank representatives will appear in a revamp of the usual panel session, ‘The big debate’ which this year is called The Big Question.

PHD Marketing’s MD Jo Stephenson will lead a session titled ‘How diversity, equality and inclusion in packaging can be met via design, sustainability and communication strategies’, alongside Kamara Hakeem-Oyawoye from The Red Tree and Katie Kubrak from Norvana CPH.

Elsewhere, O-I will be launching an innovation tipped to take personalised glass packaging to new heights, while PG Paper is offering an opportunity to view the new Trucard range. Plastic Bank founder David Katz will use London Packaging Week to ignite conversations, encourage action, and cultivate a collective commitment to ending plastic pollution and poverty.

“Each of our 170 exhibitors is throwing everything at this event and looking to deliver something truly special,” Naomi Stewart added.