CCL Industries, which specialises in label, security and packaging solutions, has announced plans to open a new production site in Novi Ligure in northern Italy.
The facility will mainly cater to the local spirits and beverage industry and will be the second Italian site of CCL Food&Beverage after the company acquired a pouch production plant earlier this year.
Reinhard Streit, VP and MD Food & Beverage, said, “We are pleased to grow our footprint in Italy where world-famous brands are located – with great potential in wine and spirits and other beverages where our premium and high-embellished labels are a great fit. This is part of our strategy to have a production site in close proximity to our global brand customers who are often multi-national and give them the opportunity to be supplied locally.”
CCL said it will produce premium pressure-sensitive labels with high embellishments.
“From holographic features to unique label design layered with embellishments to personalised or interactive labelling – everything is possible to produce a label that will help our customers product to stand out on the sales shelf,” Streit added. “Effective and high-end labelling can be a game-changer in terms of driving sales and creating a buzz around products.”
The site will feature the design of the CCL Food & Beverage plants worldwide, including an art department with printing ink kitchen. The building will be equipped with features such as solar panels and air filtering and air conditioning technology.
The 4,000 SQM site will be fully refurbished, with production expected to start in Q2, 2024.
