CARLING has unveiled new limited edition packaging designs in celebration of its partnership with the Emirates FA Cup.
The new designs are displayed on the outer packaging as well as on the cans of Carling with a 360 design.
Carling explained the limited-edition designs – which include images of the FA Cup trophy, the Wembley arch, and cheering fans – celebrate ‘where it all begins’ and ‘encapsulates’ what the FA Cup is all about, with clubs from non-league to the English Premier League having a shot at playing at Wembley for the famous trophy.
Lee Willett, Carling brand director at Molson Coors Beverage Company, said, “Football is in Carling’s DNA and we support every level of the beautiful game, from five-a-side games between friends, to top tier football. The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.
“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
