UPM Raflatac earns certificate of validity for Label Life service

UPM Raflatac has received a new certificate of validity from international assurance service provider DEKRA for its Label Life service.

The certificate confers validity to the LCA calculation engine and the whole process of generating LCAs at scale. As a result, the firm said customers wanting to communicate their potential impact in the labelling value chain can now do so with increased assurance.

With the EU in the process of developing a ‘digital product passport’ (DPP) that will be issued for all products on the market, UPM Raflatac revealed it decided to be a step ahead of the legislative requirements. The company has designed its product passport prototype (PPP), an environmental declaration, based on existing standards and norms.

Generated by the newly validated Label Life service, the PPP is designed to enable customers and brands to communicate their labelling’s potential environmental impact. It includes a range of metrics broken down into life cycle stages: cradle-to-gate, transport-to-customer, printing, and end of life.

Flora D’Souza, sustainability manager for Label Life at UPM Raflatac, said, “With global regulations increasingly targeting environmental reporting, credibility and transparency are vital to any company with sustainability on their agenda. We wanted to be industry frontrunners and ahead of the regulations with our new product passport prototype.

“We wanted to make sure that the product passport prototypes include all relevant environmental information, and that the declaration stands up to scrutiny. That’s why we brought DEKRA on board to ensure that we are delivering the highest quality.”