DUTCH soft drinks brand Hero is set to launch its Cassis blackcurrant juices in carton packs for the first time.
Hero Benelux has opted for SIG MagnumBloc 1,500mL aseptic carton packs, using the packaging material SIG Terra Forest-based polymers.
Two Cassis juices – regular and zero-sugar – are now available in the Netherlands. Consumers can purchase Cassis juices in the packs, which are described as fully recyclable, and fold the pack flat and dispose with the cap in the appropriate PMD bin or bag.
Kim Luu, brand manager drinks at Hero Benelux, said, “Forging successful partnerships with suppliers such as SIG is integral to achieving our aim to become a climate positive company, as we work together to reduce carbon emissions and protect nature. Launching our first Cassis juices in SIG carton packs, with SIG Terra Forest-based polymers packaging material, also means our consumers can now continue to enjoy the great taste and quality of our Cassis juices but in a more sustainable packaging option.”
The paperboard used for SIG Terra Forest-based polymers is sourced from FSC-certified forests and other controlled sources, SIG explained, while the forest-based renewable polymers used for the closure and lamination of the paperboard are certified according to the certification scheme ISCC PLUS (International Sustainability & Carbon Certification).
The ‘ultra-thin’ layer of aluminium is ASI-certified and designed to protect against light and oxygen.
Sonia Voicu, marketing manager Benelux & France at SIG, said, “With such a strong heritage in the Benelux soft drinks market, it’s exciting to see the iconic Hero Cassis brand taking an important step forward by choosing our sustainable packaging. We will continue to work together to innovative the market and adapt to the ever-changing needs of both industry and consumer.”
