FATSO, the ‘rule-breaking’ dark chocolate brand, has launched travel-sized bars of its best selling flavours to expand its route to market.
Targeting the on-the-go, travel, hospitality, and office catering sectors, the new mini bars are billed to ‘challenge the boring and deliver epic, dark chocolate deliciousness to jet setters, holiday makers, coffee shop goers, and office workers nationwide’.
All of the bars are packaged in a 100% recyclable box with vegetable ink print and a home compostable flow wrap inside.
Ella McKay, FATSO co-creator, said, “At FATSO, we believe chocolate, like life, should be less savoured and MORE devoured. We’re all about the big chunk, which is why when we launched our delicious bars, we did so with a big bar weighing in at 150g. Our decision to go big on mini bars is in response to a clear demand for a big chunk in a smaller eat, for those afternoon pick-me-ups, high flying snacks, and mini-bar moments.
“We’ve kept the chunk, the ethics, and the deliciousness, and brought you a mini bar, big enough to experience FATSO in full force, but not big enough for sharing.”
