DS Smith has teamed up with sushi specialist Eat Happy to develop a fully recyclable solution for the firm’s disposable plastic sushi trays.
The tray and lid of the new packaging are made from natural and renewable raw materials using corrugated cardboard. DS Smith explained the solutions are designed to be water and grease repellent and able to protect and preserve the sushi product within.
They are developed in a range of shapes and sizes from single to party platters using DS Smith’s Circular Design Metrics approach. This approach sees packaging experts evaluate and tailor a unique product solution against a formula of eight criteria inclusive of recyclability, renewable materials, and supply chain optimisation.
Volker Quaas, head of design and innovation for Germany and Switzerland at DS Smith, said, “The fresh food segment is one of the future growth markets that always presents us with exciting tasks. The biggest challenge for us is that freshly prepared sushi remains in direct contact with the packaging during the refrigeration process at counter level. It’s also vital that the product can be seen and is visible via a window within the tray and these careful design elements need to fit fully with materials that work within the circular economy.
“The solution is beneficial for our clients because it is fully in line with current legislation to avoid single-use plastic.”
Florian Bell, CEO of Eat Happy Group, added, “We spent a long time working on a new, more sustainable packaging solution that meets the stringent requirements for our products. We’re delighted that, with DS Smith’s help, we can now finally launch packaging that does just that.
“The new innovative packaging solution will allow us to meet our retail partners’ and customers’ increasing demand for more environmentally friendly packaging. But it also means we as a company can help protect the climate and the environment. So, moving to a sophisticated, fully recyclable packaging solution made of natural, renewable materials is particularly important for us. The consultation process with the team from DS Smith was focused on our specific aims and we worked together to overcome the major challenges that freshly rolled sushi poses.”
