MONDI has teamed up with pet supply specialist Fressnapf to help the firm switch its packaging to a new range of mono-material recyclable solutions using process colour printing technology.
Fressnapf | Maxi Zoo’s brand SELECT GOLD dry pet food range will now be packed in Mondi’s FlexiBag Recyclable, BarrierPack Recyclable and Recyclable StandUp Pouches.
Mondi explained these packaging solutions provide ‘strong’ barrier properties providing protection from moisture, fat and odour.
As certified by Institute cyclos-HTP, the mono-material packaging is recyclable with other mono-polyethylene (PE) films using various existing recycling streams across Europe.
The adaptability of the packs enabled Fressnapf | Maxi Zoo to design around 150 pet food packaging designs from 300g to 12kg.
The new SELECT GOLD range features expanded colour gamut printing together with a new screening technology by U.Günther, said to provide ‘sharp’ text and visuals on the packs. The process uses less inks and eliminates chemicals from the plate production. As the colours for each design don’t need changing, Mondi added that transition from one design to another is ‘quicker and more efficient’.
Fitore Loshaj, regional sales Germany, Austria & Switzerland for consumer flexibles, Mondi, explained, “Consumers across the globe are calling on companies to contribute to a circular economy, and rightly so. Our team worked closely with Fressnapf | Maxi Zoo to design a packaging solution for its dry pet food range, that is recyclable, fit-for-purpose and visually appealing – protecting the product while being easy to use.”
Yannick Christiaens, senior expert lead product development & sourcing dry food at Fressnapf | Maxi Zoo, added, “Collaborating with Mondi made this a truly enjoyable process. Our two and four-legged customers trust us, they know we love pets and that we are committed to creating a better world for all of us. This is part of that – our 150 different pack designs are part of our sustainability journey and there will be more to come, all of which will lead to fulfil our vision ‘Happier pets. Happier people’.”
