OATLY has announced plans to produce a fully enclosed bespoke packaging solution for Amazon customers, following an expansion of its direct relationship with the online marketplace.
The partnership will see a range of Oatly’s oat drink products made available on Amazon across key European markets later this year. Under the arrangement, Oatly will be able to list its products on Amazon for next day delivery and subscription.
Oatly said it plans to produce a fully enclosed bespoke packaging solution for Amazon customers, which it said will allow shipment straight through Amazon’s supply chain. This, it added, removes the need for additional packaging and further reduces the carbon footprint of purchasing via Amazon compared to customary packaging.
Oatly has formed a new pan-European business group to manage the Amazon relationship, which will be led by its general manager of UK & Ireland, Bryan Carroll.
Daniel Ordoñez, chief operating officer at Oatly, said, “We’re excited to build on the successful relationship we’ve had with Amazon in the UK and look forward to making more Oatly products available to more Amazon customers across Europe.
“Amazon is an important part of our customer mix that helps support our mission to make plant-based drinks increasingly accessible and affordable to people and small businesses everywhere for the benefit of our planet.”
