JAMES Cropper has appointed Richard Bracewell as MD, paper products, where he will be responsible for the company’s creative papers and luxury packaging sectors.
Richard will be tasked with driving the strategic growth for the paper products division, bringing together the group’s established Speciality Paper business with Colourform, the moulded pulp innovation.
He has most recently served as business transformation lead for Speciality Paper, where he has helped reposition the organisation to ensure ‘long-term differentiation and market competitiveness’.
Richard brings experience from both within and outside the organisation, having held senior leadership positions at Shell before joining James Cropper as marketing director for the Speciality Paper business in 2017.
James Cropper CEO Steve Adams said, “We are thrilled to welcome Richard Bracewell as our new managing director for paper products. His leadership, expertise, and deep understanding of our business will undoubtedly drive us towards greater achievements.”
Richard will continue to lead the ongoing business transformation programme and ensure a ‘seamless’ integration into the company’s day-to-day operations, the firm added.
Richard Bracewell commented, “I’m delighted to have been asked to lead James Cropper’s paper products business and to continue to build upon our unique and significant capabilities as a leading innovator in the creative papers and luxury packaging sectors. The changes that we are making within the business, will help us to accelerate our growth strategy in the manufacturing of bespoke papers and moulded fibre packaging, ensuring that we continue to provide our customers with the highest quality products and solutions.”
