THE Heinz ‘Snap Pot’ – manufactured by Berry Global – has added to its trophy haul after winning a Gold award at the Environmental Packaging Awards.
Entered into the Ambient Food category by Kraft Heinz, the concept was selected by judges based on the Snap Pot’s switch to a version made with 39% recycled plastic.
First launched in 2008, the Snap Pot has been redeveloped to reflect advances in post-consumer recycled content for food packaging and the drive for more sustainable packaging. The concept was created in a partnership between Heinz, Tesco, Berry Global and recycling technology experts Plastic Energy and Sabic.
“This latest award – which follows a UK Packaging Award and a Silver Award at the global Packaging Innovation Awards – recognises how the companies involved have improved sustainability for Heinz Snap Pots while retaining the qualities that continue to make them a hit with consumers: handy snappable format, microwave-ready, and freshness retention,” said Héloïse Carlier, international R&D packaging technology expert at The Kraft Heinz Company.
The Heinz Snap Pots produced by Berry Global use 39% ISCC PLUS-certified (International Sustainability & Carbon Certification) recycled plastic on a mass balance basis. Soft plastic can be returned by consumers to Tesco stores for conversion by Plastic Energy into an optimal oil feedstock. This is combined with virgin material by Sabic to produce an alternative feedstock to manufacture recycled, food-contact approved plastic pellets.
These are sent to the Berry Global site in Bremervörde, Germany, for manufacturing into new Heinz Beanz Snap Pots. After use, the Heinz Snap Pots can be recycled.
“We’re delighted that Heinz Snap Pots continue to inspire our peers in the packaging industry, just as they’ve captured the imaginations of millions of consumers,” said Matthias Michaelis, key account director of Berry Global. “This latest award win reinforces the importance of working together across the supply chain to focus on improving sustainability while maintaining the excellent properties of the original pack concept.”
