MOLSON Coors Beverage Company has agreed a new five-year distribution contract for its Aspall Cyder brand with UK logistics company, Bartrums.
The family owned firm will be responsible for the co-packing of the entire Aspall Cyder brand, as well as its UK outbound transport, factory clearance, and storage.
Coming following completion of Bartrums new 70,000 sq ft warehouse and office facility in Suffolk, the contract will see the firm distribute over 28 million litres of Aspall Cyder and vinegar every year, Molson Coors said.
Roisin Carr, regional operations director at Molson Coors Beverage Company, said, “Aspall is one of Britain’s most distinctive cider brands and one of Suffolk’s best-loved exports. Staying true to our heritage and contributing to the prosperity of the region is key for us, which is why partnering with another established Suffolk business like Bartrums is so fitting.
“We’re excited to be embarking on this new venture with such a like-minded local business. We’ve continued to invest in the Aspall brand and the Aspall Cyder house, and like us, Bartrums is committed to its own growth while maintaining a strong presence in its home county.”
Tremayne Johnson, operations director at Bartrums, added, “Aspall Cyder is one of Suffolk’s most recognisable and prestigious brands and we’re absolutely delighted to have been chosen to partner with them on this long-term contract.
“We’re a family-owned and managed business and pride ourselves on honesty, transparency, and a willingness to respond positively to customer needs. The Bartrum family are choosing to invest in the business they own, and this contract win validates their vision and long-term strategy.”
