GUALA Closures, a producer of closures for spirits, wines, water, beverages and edible oil markets, has announced the launch of its new corporate website.
The firm said the goal is to represent the group’s internationality, product lines, people and initiatives towards sustainability in an ‘immediate, intuitive and comprehensive’ way.
Renewed in terms of its visual, content and customer experience, the new site is described as being aimed at a more ‘diverse’ audience. This includes both current and potential customers, creative agencies focused on packaging development, and suppliers, investors and stakeholders.
Guala explained that the website is the result of input directly involving people from each business unit. There are four main sections: closures choices, expertise, people and sustainability.
“With the new site we wanted to create a contemporary and graphically captivating digital space to explain about all the facets of our world, keeping in mind the user’s needs and making the contents more accessible and usable,” said Arturo Martorelli, group commercial director.
“One of the aspects of the new website we particularly care about is the sustainability section, in which we wanted to talk about the initiatives we are undertaking in this area. It tells about or daily commitment and the ambitious goals set by our ‘Sustainable Together 2030’ program. It is a commitment that has always characterised the activity of Guala Closures and that we wanted to express emphatically.”
Currently live in two languages – Italian and English – the site will soon be available also in Spanish. The creation of a Chinese landing page is also planned, reflecting the international scope of the company and its new global digital strategy.
“The launch of our new corporate website represents the main asset in the digital relaunch project of the group”, added group marketing manager Simone Crivelli. “We have interesting plans for the near future and the new website will be our official digital touch point for all customers and stakeholders worldwide. It’s the first milestone on a path that aims to direct all our digital and social channels with a synergistic approach.”
