AT Labelexpo Europe 2023, Avery Dennison will launch AD LinrSave and AD LinrConvert – described as the first generation of decorative linerless solutions enabled by patented micro-perforation technology.
The firm said they will ‘greatly reduce’ label waste, decrease CO2 and water footprint whilst ensuring the functionality and shelf appeal of pressure-sensitive labels.
Both products will be showcased at Labelexpo in Brussels from September 11-14.
Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison, said, “AD LinrSave and AD LinrConvert are easily integrated into existing equipment and with up to 80% more labels per roll it means more efficient runs and fewer changeovers. These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits plus home and personal care.”
The move follows the launch in April of AD XeroLinr DT, a linerless alternative for variable information (VI) labels, said to be especially relevant for logistics and e-commerce industries.
Avery Dennison will also showcase the latest examples of ‘connected’ packaging with a series of labelled prototypes featuring RFID and NFC technology.
The company will also host a series of 30-minute interactive ‘table talks’ on the latest sustainability trends, tools, and regulatory changes affecting the packaging industry.
Steve Flannery, senior VP and general manager of materials group EMENA, added, “At Avery Dennison, we put sustainability at the core of everything we do and envision a connected and circular future. Labelexpo is a great opportunity for us to showcase our new solutions and also engage with our partners and customers on the key issues that will shape the future of our industry over the next few years such as Digital Product Passports and the Packaging and Packaging Waste Regulation.”
