SAINSBURY’S has removed plastic trays from its own-brand steak range in a move which the supermarket said will result in a saving of 249 tonnes of plastic each year.
The retailer has replaced the plastic trays with a cardboard alternative which uses 70% less plastic. The trays can be recycled at home by rinsing the cardboard before placing them in a kerbside recycling bin, Sainsbury’s said.
Claire Hughes, director of product and innovation at Sainsbury’s, said, “As part of our Plan for Better commitments, we are trying to reduce plastic packaging across our own brand ranges, as we know that reducing plastic is important to our customers but also on our environmental impact. It’s why we are always looking at ways to innovate our packaging and reduce or replace plastic wherever we can, as quickly as we can.
“We’re pleased to save another 10 million pieces of plastic a year by swapping our by Sainsbury’s steak trays to cardboard following the changes we have already made on So Organic and Taste the Difference packaging. While we are making good progress, we know there is more to do and we are committed to making bold changes that help us achieve our plastic reduction targets.”
