ERLING Haaland is to feature on the front of the packaging of the new EA Sports FC 24 video game.
The game comes following the end of EA Sports’ partnership with FIFA, which saw the creation of the iconic FIFA football game from 1993 until 2023.
Having just spearheaded Manchester City to a historic treble-winning season, EA Sports said that Haaland stood out as the ‘clear choice’ to herald a new era in its history with the launch of the game.
The video game developer added that cover stars have ‘always defined the peak of football talent’ and the Norwegian’s ‘phenomenal’ attributes across finishing, positioning, and physicality are ‘no different’.
Speaking at the unveiling of the cover of EA Sports FC 24, Erling Haaland said, “Every footballer dreams of being the cover star. I am proud to play a major role in the launch of the new era of the world’s leading football game in EA Sports FC. The first time I held the cover in my hands, my immediate reaction was to think, just imagine if I could show this to myself 10 years ago. I hope that this can also inspire the next generation to believe in themselves to achieve their dreams. It’s an honour not only to be on this cover, but also the Ultimate Edition cover alongside my illustrious peers and legends of the world’s game such as Johan Cruyff, Pelé, Zinédine Zidane, Ronaldinho, Didier Drogba and many more.”
EA Sports FC 24 will launch worldwide on September 29.
