Cling film producer looks to have sustainability all wrapped up

PROWRAP, a manufacturer of cling film, aluminium foil, baking papers and dispensers, has redesigned the packaging for its foodservice range in an attempt to bolster the firm’s green credentials.

Every Prowrap product is described as being responsibly sourced or produced at its manufacturing hub in Bristol. The operation recycles as much pre-consumer waste across films, foils and paper as possible, and the brand said that upgrading its packaging to fully recyclable cardboard represented the next responsible step on its journey. 

All Prowrap brands now sport a new look in boxes that are fully recyclable in local waste streams.

“Listening continues to elevate our ability to better serve our professional customers,” explained production director Jon Crowley. “The feedback we were getting showed the switch would be well received in the many professional kitchens our films, foils and dispensers are deployed in.

“There’s an increased awareness of global environmental challenges, and with the implementation of sustainability plans throughout professional kitchens, green goals are rightly very important to our customers. We pride ourselves on being a responsible manufacturer and supplier, working hard to make a difference and have a positive impact in every part of our business – and beyond.”

The move follows Prowrap bringing to market its award-winning ecocling range. The new cling film is said to be fully recyclable and designed to help reduce food waste and environmental impact.

The PVC-free wrap pairs with Prowrap’s compact Speedwrap dispenser for ‘easy storage, smooth dispensing, and efficient cutting’. An alternative to traditional cling film, Prowrap said ecocling offers good durability, cling performance and can be recycled.