A tailor-made bottle design by Berlin Packaging was on display at the recent Imbibe Live at London’s Olympia exhibition venue.
The product was created by Berlin Packaging’s Studio 111 for the luxury modern gin, Renais, created by Alex and Emma Watson.
The ‘powerful’ and ‘personal’ story behind the product is said to be inspired by the people, produce, and provenance of Burgundy.
Mark Crumpton, business development manager at Berlin Packaging, said, “The bottle design was very precious to Alex, Emma and the team at Renais. Our initial interactions were consultative before our technical expertise was deployed to deliver exactly what they had intended and to ensure the geometry of the bottle was such that it could be scaled for production.
“Our input turned the creative design into something that could be manufactured with only the smallest possible change to the aesthetic design intent, and the results on display at Imbibe spoke for themselves.”
Alex Watson, founder of Renais, added, “As a young, hungry company, we were looking for the right partner to grow with us, and Berlin was able to provide the efficiency and the scalability that we need. The bottle has a luxury French modern aesthetic with a modern twist, and when we first held it in our hands there was a feeling of elation.
“It’s a very surreal moment to finally be able to hold a finished product after having it only exist in your mind for such a long time. The launch and seeing the reaction together for the product when it hit the market was a real highlight – all the hard work coming to fruition – and to have been at Imbibe with Berlin, and to have had Jack Sotti with us too, was a fantastic opportunity to showcase our brand to the world.”
