MACFARLANE Packaging has launched the company’s 8th annual unboxing survey, which provides insights into consumer experiences with e-commerce packaging and the impact it has on their online shopping habits.
Online retailers and third-party logistics partners use this intelligence to help shape their customers’ experience, organise their packing processes, and decide which packaging materials they use.
Macfarlane explained that consumers will be able to contribute to the research until 21 August 2023.
This year’s survey aims to assess if packaging priorities have changed in light of the cost-of-living crisis and if sustainable packaging is becoming a decision-maker for even more consumers when choosing to shop online with a brand.
Last year, over 1,000 consumers responded and the results revealed the changes retailers have made to their packaging. For example, only 14% of consumers reported overpacking in 2022 compared to 41% when the survey began in 2016. The 2022 survey also revealed that almost 30% of consumers said they wouldn’t purchase from a retailer if their packaging wasn’t sustainable.
Laurel Granville, marketing director for Macfarlane Packaging, said, “With increasing consumer demand for sustainability in packaging, the right packaging presents an opportunity for retailers to differentiate themselves by delivering a memorable unboxing experience using packaging that is not only sustainable, but which also reflects the values of their brand.
“With our unboxing research entering its eighth year, we look forward to gaining insight into the latest consumer trends around packaging and sharing consumer perceptions with our retail and 3PL customers to help them stand out while driving efficiencies.”
To take part in the survey visit https://www.macfarlanepackaging.com/unboxing-survey-2023/
