Virtual stage is set for connected packaging summit

CREATIVE technology studio Appetite Creative is set to present the third annual virtual Global Connected Packaging Summit on Wednesday 5 and Thursday 6 July 2023.

The two-day conference will bring together industry leaders, experts, and innovators to explore the potential of connected packaging in creating ‘seamless’ connections across both digital and physical spaces.

Discussions and presentations will feature leaders from organisations including Tetra Pak, Kellogg, Amazon, AB InBev, SIG, The Pack Hub, Seaman Paper, Plastic Bank, Takeda Pharmaceuticals, and more.

These experts will explore the integration of technologies including QR codes, NFC, AR, AI, ad technology, packaging, and marketing. The summit will place a strong emphasis on innovation and sustainability, highlighting how these advancements can deliver results for the industry’s ‘most prominent’ players.

This year’s event will again be hosted by Jenny Stanley, MD at Appetite Creative. As technology continues to shape our behaviours, emotions and daily experiences, Jenny will help attendees explore the value connected packaging can deliver across ‘meaningful, unique and personalised’ customer engagement.

According to the research from Appetite Creative’s second annual connected packaging survey released earlier this year, connected packaging has experienced a rise in popularity in the last 12 months, with 81% of those surveyed stating they have used connected packaging, compared to just 54% in 2022.

“Despite the cost-of-living crisis and global economic uncertainty, investment in connected packaging experiences continues to rise,” said Jenny Stanley. “No longer only a data collection tool, connected packaging is now a long-term customer relations and educational media channel, which helps companies navigate ever-changing sustainability requirements and inform product development and marketing decisions. Moving from a tipping point into mainstream usage this year, the perceived value of connected packaging has shifted to a business ‘must-have’.”