COVERIS and plant-based food-to-go business Pollen + Grace have collaborated on a project to deliver a new ‘vibrant’ packaging solution for a range of fresh salads.
The new packaging is designed to enhance shelf-presence and effectively communicate the brand’s values to consumers.
Coveris explained that the board sleeves and square kraft bowls with PE coating to prevent moisture ingress are complemented by clear mono rPET lids which contain a minimum of 30% recycled content.
Colour management improvements have been made to the board sleeves to ensure a ‘premium’ colour standard is maintained.
Paul Robertson, Coveris’ food-on-the-move sales director, said, “We’re delighted to partner with Pollen + Grace to develop a vibrant and eye-catching packaging solution that is visually impactful on shelf. Complementing the salads’ quality and freshness, Pollen + Grace’s new packaging conveys the vibrancy of their ingredients and brand values excellently.”
Rosanna McCallum, Pollen + Grace’s head of operations, added, “We’ve spent years perfecting our salads, and we’re delighted to now be able to deliver against a long running promise of ours: to use this new recyclable packaging together with recycled content, building a circular economy for our packaging. It’s been a pleasure collaborating with the Coveris team, who’ve helped us get this important packaging project over the line against tight time constraints.
“Our products have never looked better on shelf, and we are so proud of the recyclability credentials the packaging solution offers as part of our wider brand mission to help people eat better.”
