SAINSBURY’S has launched a reusable shopping bag created by British designer Henry Holland in celebration of Pride Month.
It comes as part of a collection from the designer and supermarket, which also includes a reusable coffee cup and water bottle. All are made from 100% sustainable and recycled materials, with no single-use plastic found in the packaging.
The retailer said that Holland is ‘synonymous’ with ‘vibrant’ colours and slogan designs, with him having brought the ‘signature’ style to the Bags of Ethics collection. All are emblazoned with the motto ‘proud to be me’.
Richard Riley, head of diversity and inclusion, at Sainsbury’s said, “Sainsbury’s is committed to being a truly inclusive retailer and we recognise the importance of supporting our LGBTQ+ colleagues and customers. Creating a culture that promotes and takes pride in diversity is important to us and we are excited to bring Henry Holland’s Bags of Ethics collection to our stores, offering bright and sustainable products that can be used every day to all of our customers.
“We’re proud to support akt and hope this donation will help them in their incredible work to find safe homes and provide mentorship and training to young people in the LGBTQ+ community.”
Henry Holland added, “The concept behind my design is to empower and encourage allyship with the LGBTQIA+ community. Pride is a time for the queer community to come together and continue to advocate for equal rights for all – but also a time for the wider community to show their support and allyship.
“This sentiment is so integral to the amazing work of akt who work tirelessly to support young people who haven’t always felt that love and support from those closest to them and are facing or experiencing homelessness or living in a hostile environment. The Bags of Ethics reusable collection of bags, coffee cup, and bottle, is made to last. Buy it once, use it for good. Thank you for supporting them with your purchase.”
