REVERSE vending machines have been installed across Merlin Entertainments’ UK attractions as part of a collaboration with Coca-Cola.
Those recycling empty 500ml plastic bottles in the machines will have the chance of winning VIP experiences at attractions across the UK. It comes as part of Coca-Cola’s drive to collect and recycle a bottle for every one it sells by 2030.
The machines have ‘quirky’ and themed designs relating to the prizes on offer, with a QR code to feature on the receipt received after recycling which will take thrill seekers to the VIP competition website.
Elodie Peribere, marketing director at Coca-Cola Great Britain, said, “This summer, reverse vending machines will be located across Merlin attractions which will enable guests to recycle their plastic bottles to ensure they can be used again as well as giving people the chance to win some amazing VIP experiences. We share Merlin’s passion for entertainment and goals for sustainability: all of our bottles are 100% recyclable, and this year we added attached caps across our portfolio to make it easier for people to recycle the whole package and help reduce littering.”
Dare Ilori, group sustainability director at Merlin, added, “Plastic waste remains a long-term environmental issue and we are committed to raising awareness and helping establish solutions to address it. As a global company, we’ll always seek to reduce our impact on the environment with clear, measurable actions. But now we also encourage our guests to respect their own environments and do the right thing for a sustainable future. We are proud to partner with Coca-Cola for the second year running on this brilliant initiative and to educate our guests to reduce, return and recycle their plastic and protect our planet.”
