GLASS specialist Croxsons has produced primary packaging for refillable skincare brand, Necessary Good.
Established in March 2023, Necessary Good makes essential skincare products and chose glass packaging for its ‘durability, recyclability and aesthetics’.
The brand has launched an initial range of hero products consisting of face mist, face wash, moisturiser and micellar water. Necessary Good offers a refilling service, which utilises eco-refill pouches that can be composted at home and disposed of sustainably.
When consumers begin to run low on products, they can order a 100% biodegradable refill pouch and transfer its contents.
Following a detailed packaging brief, Croxsons produced two sizes of slope shoulder cylindrical glass bottles in 100ml and 200ml, sprayed in a leaf green pantone. Both bottles include screw atomisers, overcap dip tubes, lotion pumps and screw caps as closures.
“In terms of working with Croxsons, I have nothing but great things to say,” said Assel Kapparova, founder & CEO of Necessary Good. “They were so responsive, accommodating and efficient throughout the project! When I showed them my packaging brief they helped me find the closest bottle match without having to consider a custom design – the match is uncanny.”
Croxsons CEO Tim Croxson added, “We are delighted that Assel has the right glass packaging to develop the Necessary Good skincare brand. We believe that the end result is both unique and modern, providing a visually appealing and memorable look. We wholeheartedly embrace Necessary Good’s ethos, supporting their vision for a greener future.”
The packaging was created by Croxsons’ lifestyle, beauty, health and wellness division, which was established in 2021 to complement its core business in supplying glass bottle containers, closures and decoration to food and beverage brands.
