KATE Moss is set to bring her ‘timeless’ and ‘irreverent’ style to Diet Coke for a second time.
Coca-Cola has given the supermodel exclusive access to its brand archives to aid the ‘Moss makeover’, with it revealing that she is drawing on the ‘iconic’ Diet Coke Break advert from the 90s for inspiration.
The partnership builds on the success of the first link up between the two, which saw a portrait of Moss feature on Diet Coke packaging. Billed as Season 2 in the link up, Coca-Cola said her style will again be brought to the brand with a ‘highly-covetable’ limited edition collection set to be released.
Kate Moss commented, “Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start. The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
Sean Kellett, partnerships & assets senior manager Europe at The Coca-Cola Company, commented, “We are thrilled to extend our partnership with Kate Moss as creative director. Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink. With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.”
