DS Smith has innovated its DD Wrap product to feature a sustainable shelf-ready packaging design to meet circular economy requirements.
The DD Wrap packaging option was created by DS Smith’s design team. It is customised for a variety of packaging solutions and created from a mono piece of carboard without perforation at the front side, which the firm said improves visibility and appeal at the point of display.
It was first developed to contain biscuits and can be tailored for any other product range. DS Smith said every product is created according to the principles of the company’s circular design principles and approach. This enables designers to minimise the amount of material and resources used and reduce the empty spaces and air present in packaging boxes. When transporting this new shelf-ready packaging, all space is fully utilised reducing the volume of vehicles and unnecessary CO2 emissions.
The circular design model allows for each packaging design solution to be assessed through eight different indicators. The designers can then assess from an informed perspective if a packaging product is reaching sustainability targets and decide on next steps on how to improve.
According to recent research by IGD (The Institute of Grocery Distribution), 53% of consumers feel that quality designed shelf-ready packaging improves brand communication and 85% of shoppers think that in-store marketing is more likely to influence their purchase decisions. 42% of consumers believe that shelf ready packaging with clear presentation makes shopping easier.
Francesco Barsanti, sales, marketing, and innovation director at DS Smith Italy, said, “As leaders in the packaging industry, at DS Smith, we know that innovation and design are essential to creating sustainable and efficient solutions that meet the needs of our customers and society, and in line with our purpose of Redefining Packaging for a Changing World.
“Our company is committed to combine market insight with innovative design and to creating high-impact shelf ready packaging. DD Wrap perfectly positions the product of our customers and gains maximum attention.
“Designed correctly, shelf-ready packaging has a vital part to play in the promotional mix, generating sales in-store at the crucial point of purchase. DS Smith works with marketing teams to ensure that the packaging reflects the brand positioning, achieves visual disruption in the category and helps promotions succeed. So, from design to production and supply, to recycling, we offer our customers a joined-up solution that is sustainable for all.”
