COSTA Coffee is set to launch its first ever on-pack promotion across its ready-to-drink (RTD) chilled coffee latte range.
Coca-Cola Europacific Partners, parent company of the brand, said the promotion is designed to reward Costa fans, as well as keep the brand front of mind, and help drive sales for retailers during the ‘important’ summer period.
Running from June 26 until September 30, consumers can scan QR codes on promotional 250ml cans of Costa Coffee Latte, Caramel Latte, and Vanilla Latte variants. The on-pack will also run across 4x250ml promotional packs of Costa Coffee Latte and Caramel Latte.
All packs will be illustrated with a bright ‘dopamine’ design inspired from the current Gen Z dopamine dressing trend of wearing clothes that enhance your mood to appeal to younger consumers.
The QR code will allow shoppers to access a Costa game and the chance to win thousands of exclusive prizes, including summer getaways to Ibiza and USA, festival tickets, tech gadgets, food delivery vouchers and more.
The promotion will maintain visibility of Costa Coffee’s RTD chilled coffee range throughout the summer months. The range is already enjoying 47% volume growth and 59% value sales growth, making it the fastest growing major RTD chilled coffee brand in the UK, Coca-Cola Europacific Partners said.
Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners GB, said, “Our first ever on-pack promotion and uplifting summer campaign will reward our Costa Coffee fans with exclusive experiences and prizes. The Costa Coffee chilled RTD range has already enjoyed tremendous value and volume sales growth over the last year, and is now the fastest growing major chilled coffee brand in GB, so we’re confident this will help maintain the growth momentum.”
