ECO-friendly cosmetics brand Respectueuse has turned to Sonoco’s fully recyclable rigid paper EnviroStick packaging.
The company was drawn to the recycled cardboard composition of the EnviroStick and has opted for the solution for a deodorant product line.
Respectueuse has two brand pillars: ‘my health’, through the sale of its vegan, 100% natural, certified and organic products; and ‘my planet’, through limiting plastic waste with cardboard packaging.
Respectueuse was established in France in 2021 and is a partner of the NGO Expedition 7th Continent, which has been fighting against plastic pollution.
Myriam Reynaud-Cleyet, founder of the Respectueuse brand, said the firm is now considering using EnviroStick packaging for sunscreen and other cosmetic and beauty products.
Julie Imbert, sales manager and EnviroStick development project lead at Sonoco, commented, “Today, more than ever, cosmetic brands are looking to move its packaging towards more recyclable solutions, to meet their sustainable goals. Sonoco is proud to bring its expertise to the beauty and personal care industry, providing customers with a solution that is recyclable, made from recycled fibre and has shelf appeal, while tackling current environmental issues.”
