AVERY Dennison has launched four labelling papers made from recycled pulp and alternative fibres.
The products are aimed at the premium packaging segment including wine and spirits, craft beverages, gourmet food, beauty and fragrances.
The range consists of three new papers made from 100% recycled fibres and one from hemp fibres as follows:
- Fasson® rPaper Black FSC® 100% recycled (50% PCW and 50% PIW) is a black, core tinted, uncoated paper designed to provide a ‘visually striking’ label for various applications.
- Fasson® rMartelé Black FSC® 100% recycled (50% PCW and 50% PIW) is an uncoated, matte paper with a ‘hammered’ tactile embossed finish. It matches the current portfolio’s non-recycled Martelé Black, allowing for integration into existing labelling solutions.
- Fasson® rMartelé Blanc FSC® 100% recycled (50% PCW and 50% PIW) is also an uncoated, matte paper with the same embossed finish as rMartelé Black. This specific product will be available later this year and matches the non-recycled Martele Blanc in the current portfolio, allowing for integration for existing lines of wine and other high-end products.
- Fasson® Hemp 50% FSC® paper provides a ‘natural and bulky’ touch and feel with its white uncoated, matte surface — described as ‘perfect’ for premium organic products. It offers a sustainable alternative to traditional wood pulp-only based papers and utilises 50% hemp fibres sourced from France and Germany and can be harvested up to seven times annually.Â
Vladimir Tyulpin, marketing manager premium solutions at Avery Dennison, said, “By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.”
