COCA-COLA Europacific Partners (CCEP) has unveiled a new flavour of Oasis launching in recycled and recyclable bottles.
The new tropical flavour comes in 100% recyclable bottles, which – excluding the cap and label – are made from recycled plastic.
Worth £94 million, Oasis sold 39 million litres in the last year. CCEP said the new tropical addition is designed to refresh the lunchtime occasion whilst also giving Oasis fans a new fruity flavour to choose.
Martin Attock, VP of commercial development at CCEP GB, said, “Oasis is the perfect refreshing, fruity option for people to enjoy alongside a meal or snack, whilst on the go. The new variant performed well in taste tests, with 76% of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits when it hits the shelves.
“We’re confident the launch – and summer marketing campaign – will help keep the brand front of mind with consumers on their lunchtime shopping mission, giving them even more choice alongside our popular Summer Fruits, Citrus Punch, and Blackcurrant Apple variants.”
