Maker of Nestlé cereals eye packaging evolution in new roadmap

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THE makers of Nestlé breakfast cereals has announced evolving its packaging as part of its 2050 net zero roadmap.

Cereal Partners Worldwide (CPW) launched the data-driven roadmap to outline initiatives it is taking throughout its value chain to reach its target of being net zero by 2050.

It said it will continue to evolve its packaging with a commitment of making it 100% designed for recycling by 2025 and reducing excess packaging where possible – with 98% of its current packaging already being designed for recycling.

David Clark, president & CEO at Cereal Partners Worldwide, commented, “Climate change is one of the greatest challenges of our time. As a company, we have a responsibility not only to our consumers but also to the communities in which we operate and to the planet.

“We want to make breakfast better, while creating a positive impact on the world around us. We have paid close attention to how we source ingredients and make our products for many years – so this is not the start of our journey to contribute to a better planet. The development of our 2050 Net Zero Roadmap is an important next step, and we are pleased to be setting ourselves clear actions to ensure we meet our targets.”

The roadmap is the result of a large-scale audit with external consultancy, Quantis, of emissions across CPW’s business, a process that involved working with many others, such as farmers and logistics providers.

The audit determined the actions the company could accelerate or introduce to reduce its carbon footprint. The audit found that CPW emitted 1.2M metric tons of greenhouse gas emissions in 2018, which will serve as the baseline for measuring progress.

The sourcing of ingredients, transforming the product portfolio, moving toward cleaner operations, and driving towards cleaner logistics are the other four key areas in the roadmap.

Christine Truppe, global head of sustainability at Cereal Partners Worldwide, said, “It is estimated that soil produces 95% of the world’s food but it’s also being eroded at a much faster rate than it’s forming. Intensive farming practices have depleted biodiversity and water systems are being strained due to pesticide use and poor water management. Farmers are facing huge challenges all around the world.

“With more than half of our emissions coming from the ingredients for our products, 35% of them are connected with cereals and grains. It is clear we need to work together with our suppliers, farmers, and parent companies as we tackle these emissions as a focus on our journey to net zero. Our commitment on regenerative agriculture shows the potential to positively impact a wide range of interconnected issues, while remaining firmly grounded in an outcome-focused approach. As part of our Net Zero roadmap, CPW is working towards sourcing key ingredients (specifically cereals and grains) produced using regenerative agriculture methods (13% by 2025 and 50% by 2030).”