HAIR care specialist Living Proof has partnered with TerraCycle to ensure its plastic packaging is diverted from landfills and sustainably recycled.
Through the partnership, consumers are invited to recycle their empty Living Proof by downloading a free shipping label and sending the empty packaging off to TerraCycle to be recycled into new products.
Consumers can earn points with every return that can be converted into donations for non-profit organisations, schools, or charities of their choice.
Zach Rieken, CEO of Living Proof, said, “We are proud to partner with TerraCycle and I’m delighted to now be able to offer our consumers recycling capabilities in the UK. Living Proof is committed to solving the toughest beauty challenges with safe, cruelty-free innovations that don’t compromise our planet, and partnering with TerraCycle has helped us further develop this commitment.”
Julien Tremblin, general manager of TerraCycle Europe, added, “Living Proof were among the first luxury hair care brands to offer a consumer-facing recycling process for their products when we first launched the programmes in the US and Canada. Rolling out a similar programme to the UK demonstrates their commitment to creating a convenient and truly sustainable end-of-life for their packaging.”
