A major Scottish-based family snack business is launching new packaging.
Taylors Snacks is set to unveil the ‘Taylors’ brand on its crisps and popcorn ranges, replacing the Mackie’s of Scotland branded bags, while the products within will remain the same.
The move follows last year’s buy-out by the Taylor family, of the joint venture established between the Taylor and Mackie family businesses in 2009. The families launched what is now Scotland’s biggest crisp brand, made on the Taylors’ Perthshire-based farm.
Taylors Snacks is investing six figures into a media campaign which will showcase the product across Scottish TV and radio for the first time.
The new branding is described as ‘bright and modern’, with a ‘distinctively Scottish’ thistle heading up the new brand logo.
James Taylor, MD at Taylors Snacks, said, “Showcasing our new image is a massive milestone for us at Taylors Snacks. In what has been months of work behind the scenes, we’re incredibly proud of the fresh look that represents the Taylors brand, our products and the journey.
“Having a family culture is key to what we do at Taylors, so we wanted to make sure that everyone involved in the business – from technical to tasting – played a pivotal role in the transition.
“We’re confident that our name and contemporary rebrand will unlock a new level of growth for the business and allow our tried and tested product to reach new customers, while continuing to delight our existing customers.”
Mac Mackie, executive chairman at Mackie’s of Scotland, added, “We have enjoyed a great few years with the Taylors founding and building up a Scottish range of crisps and popcorn. We wish the Taylors team all the best and look forward to seeing more developments and new products as they continue to grow. In the meantime, we’re excited to keep making and developing Scotland’s favourite ice cream and our farm-made chocolate on the renewably powered family farm.”
