Cullen Eco-Friendly Packaging recently gave students at Neilston Primary School in Renfrewshire the first consumer look at its latest invention, the Fibre Bottle.
The firm said the paper-based bottle has the potential to remove 170 million pieces of plastic every year.
Recent research carried out by Woodland Trust found that seven out of ten young British adults had climate anxiety, with vox pop interviewees on BBC Newsbeat sharing feelings of hopelessness and helplessness around the problem.
Cullen revealed the company wanted to show the students that, rather than being helpless, shops can take necessary steps immediately to stop some of plastic pollution’s worst effects on the planet, by swapping to sustainable alternatives. The under-11 students unanimously agreed, urging retailers and producers to embrace paper-based packaging.
Maureen Stevenson, head of marketing for Cullen Eco-Friendly Packaging, explained, “An earth-sized problem needs a massive scale solution. Thankfully we’re in the process of ramping production to remove one billion pieces of plastic per year from our shelves, so there is hope.
“Consumers young and old have a role to play here. It’s their pressure that is driving change, so they can speed up the transition to sustainable alternatives by demanding from their shops.”
