ANTALIS has revealed it is making it easier to identify sustainable packaging with the launch of the Green Star System and Green Card.
The move follows a survey the firm conducted in partnership with IFOP among its customers in six countries including the UK.
The study revealed customers’ CSR commitment, particularly in the areas of packaging. According to the findings, environmental friendliness is the third most important consideration when buying packaging. Circular economy, carbon footprint and product origin are also factors.
Antalis’ Green Star System and Green Card makes it easier for companies to access environmental information about products as well as compare their performance against a set of criteria.
The Green Star System for packaging is a rating system grounded in a set of criteria including recycled material, bio-sourced material, and technical recyclability. Antalis Packaging’s aim is that by 2025, 100% of its own brand label Master’in products and 50% of suppliers’ packaging products have an environmental rating.
The Green Card is an information concept that provides customers with environmental product information. It includes criteria such as recycled material, bio-sourced material, technical recyclability, reusability, GHG emissions, product certifications and origin.
Designed and validated by certified environmental experts, Antalis revealed these two initiatives encourage customers to select the best eco-friendly packaging solutions.
John Garner, Antalis Packaging’s head of sustainability, innovation and design, said, “We’re committed to meeting our customers’ needs in terms of sustainable development, particularly with regard to their high expectations on the transition to an efficient and improved circular economy. With the launch of the Green Star System and the Green Card, we are supporting customers to make informed decisions about their choice of packaging materials.”
