CULLEN Eco Packaging has appointed Phil Brien to the newly created role of head of sales for moulded fibre.
The Glasgow-based business revealed it created the position as part of a range of ‘ramp-up’ measures to meet increasing demand for moulded fibre packaging. Cullen recently announced plans to expand the firm’s 14-acre manufacturing site in Glasgow.
Brien brings with him experience in global sales and business development, having previously worked as director of procurement at PG Paper Company.
Cullen said he will help the growing number of supermarket chains and FMCG goods producers to understand what tertiary, secondary and primary plastic packaging can be replaced right away in the volumes and price points they need. Brien will also drive the deployment of the new Cullen Fibre Bottle innovation, which is currently on trial with a global FMCG producer of health, hygiene and nutrition products.
David MacDonald, Cullen ECO-Friendly Packaging’s owner, CEO and EY Entrepreneur of the Year UK Transformational Leader, said, “Demand for plastic alternatives is going through the roof so Phil’s appointment comes at a crucial time for us and our customers. So many companies are looking to replace plastic packaging, for instance supermarkets, but they’re worried that they can’t.
“The good news is that we can replace most of their plastic within a month. We’re well underway with this process for so many big brands but there are many more looking to understand what’s possible, so that’s where Phil comes in. He will be instrumental in helping replace plastic packaging in the UK and our 34 export markets.”
Phil Brien added, “Cullen is an incredible, innovative company that’s growing fast. David has expanded the premises, built more of the company’s own bespoke machines and tooling, ramping up capacity to handle the increasingly diverse range of moulded fibre packaging alternatives to plastic.
“The demand is there, and the capacity is there, so my job is to go out and connect clients with our packaging innovations to strip billions of plastic waste out of our environment. It’s an exciting time and I can’t wait to get started.”
