Scots brothers expand restaurant into retail with sustainably packaged products

FreshMex co-owners, Chris (left) and Robbie Moult

A family-owned restaurant operating in Edinburgh and Aberdeen is moving into the retail sector with the launch of a new range of products in fully recyclable packaging.

FreshMex, run by Scottish brothers Robbie and Chris Moult, is in ‘advanced talks’ with retailers to launch its new natural seasonings and salsa dip range – with the first Scotland-wide listing to go live in a matter of weeks.

It comes following a £100,000 outlay by the restaurant, which first began as a street food pop-up at farmers’ markets, to move into the retail sector with the brand intent on committing to a green future through the use of fully recyclable packaging.

Building on its ‘fresh and natural’ ethos, the brand also uses no microwaves or freezers in its food production. The new seasoning sachets and salsa pots are exact flavour profiles to the ingredients used in the restaurant recipes.

Robbie Moult, founder and co-owner of FreshMex, commented, “Our launch into retail is another exciting step for us, having grown from such humble beginnings. The idea for FreshMex came to me in 2015 following a road trip through California. This trip opened my mind to new cultures and cuisines that I wanted to bring to life in the UK – providing fresh, natural and authentic American-Mexican fusion street food with no microwaves or freezers in sight.

“Now, we are experiencing a major upwards trajectory having gone from pop-up to prime time, with a series of accomplishments under our belt. Our retail launch comes as a result of high customer demand for our products.”

FreshMex’s inaugural fast casual restaurant in Aberdeen was launched with the objective of providing customers with ‘good honest food served with a smile’.

Due to the subsequent breakout of Covid-19, as well as a fire in the Aberdeen branch – which meant several months of restoration efforts – the two brothers were faced with several challenges early on in the brand’s inception. Despite this, the business opened its first Edinburgh restaurant on Lothian Road in the height of the pandemic and has seen revenue climb beyond £2.5 million.

Chris Moult, co-owner of FreshMex, added, “While we have had to face many setbacks and current challenging times for the hospitality industry, it has been great to be able to help Robbie on this journey, developing the brand that we so passionately believe in.

“Across the board, we have an energetic team of over 55 employees, thriving restaurants in the heart of two Scottish cities, a flourishing online presence on Deliveroo and now, our very own range of tex-mex products that will soon be seen across many supermarket shelves.

“It’s a real testament to the hard work, time and effort that Robbie and the team have spent building the brand to one of such high reputation. It’s only just the start for FreshMex.”