VPK strengthens senior team with new sales and marketing director

Adam Platts

VPK UK and Ireland has confirmed the appointment of Adam Platts as its new sales & marketing director.

The business revealed the move comes as it pushes ahead with the next stage of its growth strategy.

Reporting into Jeremy Anderson, VPK UK and Ireland’s MD, Adam will be responsible for the sales, marketing, technical and design departments, as the company continues to focus on building its corrugated packaging sales.

He joins from DS Smith where his career involved sales and general management positions.

“I am really excited to be joining an ambitious, family-owned business with an entrepreneurial style and a very clear focus on customer service excellence,” Adam said. “By continuing to keep the customer at the heart of our services, combined with our centralised support functions, we will continue to meet the need for sustainable corrugated packaging.”

Jeremy Anderson added, “We are delighted to have appointed Adam to this this key role and are excited to see him build on the strong foundations already in place in the UK & Ireland.”