James Cropper has announced it is supporting environmental non-profit Canopy by joining the Pack4Good initiative, which is focused on transforming paper packaging supply chains and protecting endangered forests.Â
The firm said that providing sustainable and responsible papers and packaging requires ‘rigorous’ testing of the fibres used in James Cropper’s operations and tracking the provenance of the supply chain. With the help of the forest mapper from Canopy, James Cropper revealed it can ensure that none of its supplies are from at-risk forests and that environments and communities related to the origin of its paper products are safeguarded.
Tricia Hartmann, global packaging lead from James Cropper, said, “From the world’s first technology to upcycle used coffee cups, to the industry leading incorporation of used jeans into fully recyclable paper for packaging, transforming waste into beautiful paper is at the core of James Cropper’s FibreBlend Upcycled Technology mission.Â
“We are proud to be part of Canopy’s Pack4Good initiative alongside so many businesses also dedicated to addressing the growing forest footprint of paper packaging. Solutions exist today such as utilising alternative fibres to make strong, attractive, and versatile packaging, while taking pressure off of forests and developing new regenerative supply chains.”
