PACKING and wrapping specialist Atlanta UK has undergone a brand refresh, including the launch of a new website to showcase its automation machinery and end-of-line packaging technology.
Atlanta UK, formerly Atlanta Packaging, provides technical sales and after-sales service for Italy-based Atlanta Group, which manufactures a range of automatic and semi-automatic pallet stretch-wrapping equipment, high-speed wrap-around case and shrink-wrapping solutions.
The group supplies the OEM and integrator sector, as well as direct-to-end user across industries including food and drink, pet food, detergent, lubricants and personal hygiene.
Incorporating a ‘fresh and contemporary’ new logo design, Atlanta UK said its new website provides users with an ‘inviting and structured’ layout giving easy access to the product portfolio.
In addition to details on each of its packing and wrapping solutions, visitors can find information and guidance on Atlanta UK’s service and spares support. An insights page highlights recent news, while a ‘success stories’ section demonstrates the firm’s achievements in providing customers with solutions.
Atlanta UK’s Robert Johnston said, “With its modern design and easy-to-navigate appeal, the website will provide visitors with a comprehensive account of our offering and, importantly, how they can utilise our automation solutions to their advantage. Investments in state-of-the-art stretch wrapping, shrink wrapping and case packing machinery, are all designed to increase efficiencies and enable greater productivity, all backed by a flexible, knowledgeable and dependable service.”
