ARDAGH Glass Packaging (AGP) Europe has provided details of its role in the latest limited edition Absolut vodka bottle, which celebrates the ‘Spirit of Togetherness’.
The product was designed by Absolut’s in-house studio, The Mix Stockholm, working in collaboration with design agency Brand Union Stockholm and AGP – Europe.
Ardagh created the detailed woven effect on the glass surface using the ’emboss with image’ technique. John Oczabruk, AGP – Europe product designer, said, “We first modelled the woven pattern on a flat surface, then created a greyscale 3D photo to wrap the pattern around the bottle, which maintained the pattern shape, size and style across the range.
“The effect is incredibly realistic and creates a unique character for this Absolut Spirit of Togetherness bottle.”
As with all Absolut vodka bottles, the limited edition contains 53% recycled glass. Sustainability is described as a priority for The Absolut Company and Ardagh Glass Packaging, who are co-investing in a hydrogen-fired glass furnace to reduce the CO2 emissions from making Absolut’s bottles.
Elin Furelid, global director portfolio & innovation at The Absolut Company, said, “The bottle’s woven pattern on the glass surface reflects the notion that several intertwined threads are stronger than one individual string and shows that we form a stronger bond when we create things together.
“It is very important to highlight that working closely with our suppliers as partners has been crucial to this project. We could never realise a design like this without their expertise, so the entire collaboration behind this bottle is part of the concept of togetherness.”
