COVERIS is supporting Simply Lunch launch its ‘eye catching’ new stir me up salad range with ‘vibrant’ packaging’.
Through its partnership with Coveris, Simply Lunch’s stir me up salads deliver environmental benefits. Moving to Coveris’ lidded trays, a recyclable solution, Simply Lunch is said to have achieved an 85% plastic reduction compared to its previous packaging.
The development supports Coveris’ vision of no waste and Simply Lunch’s waste reduction goals through material downgauging and the maximisation of material lifecycles. Made from certified sustainably sourced board, OPRL guidance helps consumers to engage with Simply Lunch’s sustainability journey and the range’s recyclability.
William Page, Simply Lunch’s marketing & branding manager, said, “Working with like-minded packaging partners is key for us to hit our ambitious sustainability objectives. Coveris has supported us in the development of this product, providing expertise where needed. This pack reinforces our purpose of ‘improving lives through delicious food.”
Paul Robertson, Coveris’ food-on-the-move director, added, “Coveris is committed to its No Waste vision and is proud to support Simply Lunch on their sustainability journey with this packaging development. Simply Lunch has utilised the packaging’s printable space brilliantly to create a range that stands out on the shelf.”
