THE success of the new Capri-Sun Multivitamin Squash range is set to be built on with the launch of a new double strength variant and a refreshed pack design.
Rolling out nationwide between now and March, Coca-Cola Europacific Partners (CCEP) said that each one-litre bottle will contain double the number of servings (50) while delivering the same taste and added vitamins.
It added that the launch will support its ongoing efforts to reduce waste by halving the amount of packaging used for the same number of servings whilst also offering more value to the shoppers.
Pippa Collins, associate director, commercial development at CCEP GB, said, “Capri-Sun Multivitamin Squash is growing in popularity, using it’s number one kids’ juice drink brand status to tap into a soft drink segment that is increasingly enjoyed by the whole family.
“With more servings in each bottle, our new double strength option delivers on value for money and cuts down on packaging per serve, which we know are priorities for consumers at this time. We’re confident this will increase the appeal of Capri-Sun Multivitamin Squash and help retailers drive more sales in the growing squash category.”
