WAITROSE has announced that it won’t be using plastic trays or windows on ‘nearly all’ of its Easter confectionary offering this year.
The supermarket revealed the move has enabled it to reduce the overall packaging weight by almost 20% whilst also saving one tonne of plastic from going to landfill.
It comes as customers already begin planning for Easter, with searches on the Waitrose website for ‘Easter’ and ‘Easter eggs’ up by 110% in the past two weeks.
Sarah Breadmore, confectionery product developer, said, “This is truly our most exciting Easter range to date, not just because of the delicious innovative products but because of the incredible work that has gone into reducing our use of plastic. This is a big step in our commitment to remove unnecessary packaging and we look forward to making even more changes in the future. Whichever sweet treat you choose, I hope you enjoy finding your new favourites this Easter.”