COVERIS has teamed up with food packaging specialist UPM Raflatac to help support Cranswick’s goal of becoming the world’s most sustainable meat business.
A new range of label and recycling solutions has been produced to reduce the carbon impact of the packaging and offer environmental benefits in the cooked meat sector.
The partnership sees Cranswick Convenience Foods division switch from a PET release liner to a new fibre-based UPM Raflatac RAFNXT+ material, which is then returned to Coveris for recycling.
The move forms part of Cranswick’s Second Nature roadmap to achieve net zero greenhouse gas emissions across owned operations by 2040.
Currently used in the application of all base labels for a UK retailer’s cooked meats range, the new material will be used across more than 175 million packs to support sustainable targets, including Cranswick’s own carbon agenda, and Coveris’ sustainability vision of No Waste.
Said to deliver a weight saving of around 12% per label, the new liner material has been tipped to remove over 35 tonnes of plastic PET from the supply chain annually.
Will Mercer, Coveris’ R&D director for paper, said, “Once again we have demonstrated that by working in partnership with the wider supply chain, small changes can deliver huge environmental impact. Having seamlessly delivered a reduced carbon solution through our leading partnership with UPM Raflatac and Cranswick Convenience Foods, we hope that other manufacturers recognise the major sustainable impact they can make through better label material choices and recycling options.”
