GPA Global completes acquisition of Cosfibel Group

GPA Global has completed the acquisition of Cosfibel Group, which specialises in luxury promotional packaging, gifting and merchandising solutions.

GPA said that Cosfibel and its founder Alain Chevassus are ‘renowned’ for their work with premium brands including L’Oréal and Chanel. Based in France, with global service centres in 16 locations, and working across verticals such as beauty and personal care, wine and spirits, and fine foods, Cosfibel boasts a client list of over 70 brands.

The move advances GPA’s luxury packaging presence and goal of growing its manufacturing capabilities, with Cosfibel having manufacturing facilities in Spain, Portugal and Belgium.

Adam Melton, CEO of GPA, said, “I’m excited to welcome the Cosfibel team to the GPA family. Cosfibel’s CEO, Marie Sermadiras, is a serial entrepreneur and she has joined GPA’s executive leadership to help further GPA’s expansion in Europe.

“Our global supply chain and manufacturing capabilities will enable us to better support Cosfibel’s customers and increases our prominence in the beauty and food sector, while furthering our leadership in wine and spirits. Cosfibel has a talented global team and its founder Alain Chevassus will work with us in a senior advisory role.”

Alain Chevassus, Cosfibel’s founder and chairman, added, “GPA is a great match for Cosfibel. I strongly believe this alliance will create a bright future for both our clients and teams.”

Marie Sermadiras, Cosfibel’s CEO, explained, “I am delighted to join forces with GPA. This alliance is a clear recognition of the fantastic work our teams have put in to grow and transform our business in a successful and sustainable way despite the challenges posed by a global pandemic. GPA and Cosfibel’s complementary capabilities, creativity, and excellence in execution will enable us to grow even quicker, accelerate our diversification, and foster the transformation of the pack and gift industry.”

The acquisition of Cosfibel is the second major acquisition by GPA with Ontario Teachers’ Pension Plan Board as a shareholder, building on the recent acquisition of California-based Jenco Productions.