Free recycling programme launches in UK following success in America

TERRACYCLE has partnered with Paula’s Choice Skincare to launch a free recycling programme for the personal care brand’s skincare packaging.

The partnership enables consumers to recycle their empty packaging – including bottles, tubes, caps, pumps, dropper, and applicators – at home, by downloading a free shipping label to send to TerraCycle to be recycled.

By saving these items from landfills and sending them to TerraCycle to be recycled, consumers will also be able to earn points that can be converted to donations for the non-profit, school or charitable organisation of their choice.

The launch of the scheme in the UK comes following a successful run of a similar programme in America.

Frans Jansen, director of operations at Paula’s Choice Europe, said,“Caring for people and our planet is just as important to us as caring for our skin. As part of our sustainability commitment, we are excited to partner with Terracycle to help reduce plastic waste. Unfortunately, it is not always possible to recycle skincare packaging in kerbside recycling systems. We are proud to offer our customers in the UK the possibility to recycle their empties through our collaboration with Terracycle.”

Julien Tremblin, general manager of TerraCycle Europe, added, “We are very excited to be working with Paula’s Choice in the UK. The programme has been a great success in the US and we are thrilled to be able to offer consumers in the UK a sustainable solution for their Paula’s Choice Skincare packaging.”