CONTINUING its 50th anniversary celebrations, Greiner Packaging UK & Ireland has revealed its ‘We love sustainable packaging’ message will be seen by thousands of people across the country as a fleet of newly liveried trailers hit the roads.
Newry, Northern Ireland-based logistics company Surefreight has been providing logistics services to Greiner Packaging UK & Ireland for more than five years, and has decided to take the packaging company’s sustainability message on tour.
“Thousands of people see messages on trucks on a daily basis,” explained Surefreight business development manager Stuart Ferris. “Greiner Packaging is a valued partner, and we are proud to promote its sustainability message as it so closely aligns with our own environmental values.
“We were planning the addition of dozens of new trailers for the fleet, and immediately thought about using the opportunity to share important messages on what are effectively mobile billboards. We understand the value of getting people to think about packaging and sustainability, and half a dozen of our new trailers now feature Greiner’s important message.”
Julie Eller, Greiner Packaging UK & Ireland sales director, revealed that the idea of branding trailers with the firm’s message has been around for some time. She added, “The new trucks look amazing and now they’re heading out onto the country’s major routes, we are so pleased to know that people all over the UK and Ireland will see them and think about why sustainable packaging is so important.
“Designed for recycling, Greiner Packaging’s K3 cardboard-plastic solution is one of the most sustainable packaging solutions on the market, and has a significantly smaller carbon footprint than other alternative packaging solutions. The cardboard wrap is especially easy to detach from the cup and now features a new tear tab which makes separation intuitive and much easier for consumers to separate the cardboard sleeve from the lightweight plastic cup, to enable efficient recycling.”
