New shredded paper range launched for retail gifting market

HAMPER and gift packaging supplier Gadsby has launched a new range of crinkle cut shredded paper for the retail market.

The range is described as FSC-certified, food-grade and dust-free. It can be used within food hampers, as well as cosmetic and homeware gifts.

Gadsby explained that an accordion-shaped structure means crinkle shred is more voluminous than straight cut. The paper retains its shape under heavier products such as bottles and jars, meaning you can use less. It can also be picked up by the handful and dropped straight into a hamper or gift box, without the need to ‘tease’ the strands apart.

Ten colours are available as 5kg packs: manilla, cream, white, grey, black, red, green, navy, light blue and lilac. For a festive look, customers can order a 10kg bundle of two colours to mix within a hamper.

Bryony Berry, marketing manager at Gadsby, said, “Our new crinkle cut shredded paper is perfect for all your festive bundles, hampers and gift boxes. Its jazzy appearance lifts any offering and looks fun and celebratory. And of course we still offer our FSC-certified straight cut shredded paper and natural wood wool.

“These work well for a less ‘structured’ look, or for where you want to really nestle products within more tightly compacted void fill. We’ve got a great guide to choosing the right fill for your hampers on our website and you can rest assured that all our shredded paper options are 100% recyclable and 100% biodegradable. Our wood wool can also be recycled, reused, composted, or incinerated.”